Dayhome Marketing 101

Catch the replay of our amazing session with Jessica Penner from Market House.

· September 29, 2023

In this session we talked about:

1. How to write eye-catching ads so you can stand out in the crowd
2. What parents want to see in a child care ad
3. How to utilize paid Facebook ads (are they worth it?)
4. The best places to advertise
5. The disconnect between providers and parents and how to bridge it
6. Website, Facebook, Instagram – What’s best?
7. How to leverage your marketing to have parents ready to sign before they even meet you
8. The importance of keeping your marketing presence fresh even when you AREN’T looking to fill spots
9. How to conduct a social media audit. Are you marketable?
10. Marketing through COVID and beyond

Grab the accompanying Guide Book – it is PACKED with helpful information all about Dayhome Marketing including prompts and interactive sections to help you get a handle on marketing your dayhome.

Have questions about marketing? Ask here

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Course Includes

  • 1 Lesson


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Meal Planner

Do you currently make meal plans?

Safety Checklist

Do you already have a safety checklist for your dayhome?

Parent Guide

How much do you know about dayhomes in Alberta?

Child Care Cheat Sheet

How confident are you in knowing what to look for in a dayhome?

Dayhome Guide

Where are you at in your dayhome journey?

Parent Handbook Checklist

Do you have a Parent Handbook for your dayhome?

Dayhome Guide

Where are you at in your dayhome journey?

Mental Health Action Plan

Do you have a mental health action plan?

Authorized Pickup

Do you already have an authorized pickup form?

Incident Report

Do you already have an incident report form?

Illness Notice

Do you already have an illness notice form?

Medication Administration

Do you already have a medication administration form?

Attendance Record

Do you keep a daily attendance?

Evacuation Map

Do you already have an evacuation map for your dayhome?

Emergency Records

Do you have emergency records for your dayhome?

Fire Drill Record

Do you have a fire drill record for your dayhome?

First Aid Checklist

Are you creating a first aid kit or refilling an existing one?

Burnout Guide

Are you currently experiencing burnout?